How colour printing gives businesses a competitive edge

| 4 June 2018

The power of colour in business is vivid. According to a recent printing survey by Nashua, colour printing gives businesses a distinct competitive edge in both effectiveness and appearance. The survey questioned 500 South African business professionals about their printing needs, focusing on the relevance of colour printing for their businesses.

The benefits of colour
Over 72% of business professionals agreed that printing in colour creates a more professional impact and enables businesses to stand out from the competition. The general consensus is that colour documents are easier to read and highlight important information. Professionals also agree that graphs and other graphics are clearer when presented in colour, and that sales and marketing efforts are improved when using colour documents. More than half of the respondents believe that people are more likely to understand and retain information presented in colour.

The cost of colour
Overwhelmingly, 95% of businesses would rather print in colour and 69% of professionals prefer to receive colour documents. However, most believe that colour printing is more expensive. As a result, while 77% of businesses own a colour printer, less than half use it on a regular basis and just over a third have restricted access to colour printing. Despite acknowledging the value of colour printing, 23% of businesses only have monochrome printers.

“Over the last few years, we have definitely seen the trend in the South African market moving more towards colour,” said Peilin Zuo, Product Manager MFP – Marketing Nashua. “Customers recognise that colour printing adds tremendous value to their business, making their documents more professional and easier to read and retain”.

To assist businesses with affordable colour printing, Nashua offers custom pricing options and Managed Document Solutions to determine where workflows can be streamlined and greater operational efficiencies can be achieved. “At Nashua, we believe there is no reason for customers to miss out on the benefits of multifunctional colour printers,” concludes Zuo.

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