Nashua investment in production printing is set to further improve its market share and customer value offering

| 12 March 2012

A R1.8 million investment from Nashua Limited into the expansion of its production printing solutions offering is set to add considerable value to its customers, and ensure the company continues to be a leader in the printing solutions market.

Nashua’s Managing Director, Dave Coutinho explains further.

“Nashua Limited is constantly striving to provide our existing customers with a one stop solution that provides incremental value.  Our investment into the production printing market will help us strengthen this goal, as we will be able to offer our customers a customised production printing solution that can cater for any business scenario.

“Thus, we are confident that these solutions will be well received, and will not only allow us to significantly increase our share of the production print market, but  will successfully penetrate a host of vertical markets, such as government, education,  and corporate companies, with large print runs.”

Coutinho adds that Nashua has the appropriate solutions and expertise in production printing to support the products it provides, and notes that its customers will have access to top of the range products and specialised software that will add consistent value to their printing solutions.

As part of its desire to increase its production printing offering and explore new markets, Nashua will have extensive involvement in the Print Africa expos that are being held in Johannesburg, Durban, and Cape Town. The company already has a production print room in Edenvale, Johannesburg that showcases all of its production printing solutions.

Coutinho concludes that Nashua’s production printing solutions will considerably heighten organisational efficiency and cost savings.

“Our considerable experience and expertise in offering printing solutions allows us provide a service that our competitors are unable to match. Thus, we have the necessary resources to ensure that our customers are able to save costs, minimise downtime, and optimise production printing value.”