Nashua Limited’s rapid ascension in offering production printing solutions and its ability to significantly increase revenue for its clients through a total marketing service offering will be visibly demonstrated at the Africa Print Expo Show, to be held at the Cape Town International Convention Centre on 29 – 30 May 2013.
Nashua was recently confirmed by market data specialist InfoSource as the production printing market leader in the digital, colour cut-sheet segment, having sold the most units in this sector during 2012.
David Hallas, Marketing Director of Nashua Limited, says that the 2013 Africa Print Expo Road Show will provide the company with an opportunity to demonstrate its various print market offerings to current and prospective clients.
“We are eager to expand Nashua’s solution offering in the production printing market even further and to assist our clients to become total marketing service providers. Visitors to our stand will receive valuable information on the range of services we offer, including samples relating to items such as banner printing and photo books. We also plan to show visitors that by offering competitive prices and all round impressive efficiency, productivity and quality in our devices, Nashua can help clients to significantly increase their revenue in production printing.”
A pertinent example of Nashua’s solutions to be showcased is their recent assistance to RGB in supplying the digital print company with products to aid them in providing more broad-spectrum solutions to their own clients. RGB attributes some of their success to the choice of technology solution provided by Nashua, which includes a Pro C751 Digital Production Device.
Nashua further supplied RGB with a HP DesignJet L26500 large-format printer to assist them in meeting some specific production requirements, leading to increased output of quality prints, faster production speeds and most specifically the ability to output a variation of larger sheet sizes that are in high demand.
The Nashua stand will also showcase the Pro C615 EX, which has a finisher and Fiery controller, as well as software, variable data printing, and transactional printing. Further, Nashua representatives will be on hand to demonstrate the company’s full spectrum of services in terms of graphic arts, desktop publishing, and the new ultra-short throw projector.
Nashua Limited has an outstanding track record at the Africa Print Show having won the Best Large Stand award at the Cape Town 2012 event, an accolade they are looking to reclaim. The office automation market leader also won Best Large Stand at the Durban 2012 and 2013 shows, and obtained second place for best large stand at the Johannesburg Africa Print Expo Show 2012.
Hallas concludes that Nashua will use the Africa Print Show as a means to create sustainable partnerships with its clients.
“One of the greatest contributors to our success thus far in production printing is the fact that Nashua is renowned for offering clients’ solutions that offer real value for money, with consistency, reliability and stability being hallmarks of our products and service offering.
“Moving forward, we intend to spend one-on-one time with clients demonstrating the value of our service, thereby creating a valuable strategic long-term partnership that will ultimately help save them time and money.”