Sports sponsorships get SA active

| 9 October 2015

As modern work habits have us spending an increasing amount of time chained to our desks, the negative health effects of our sedentary lifestyles are coming under scrutiny.

As a result, calls to get active are becoming more frequent in the workplace as more corporates across SA get involved in initiatives to decrease these effects, and drive better health amongst employees.

Leading business solutions provider, Nashua (Pty) Ltd, is letting its takkies do the talking and is challenging staff to get more active through the sporting events the company sponsors.

Hitting the road
Nashua sponsors a range of road events, including ‘the happiest 5 km on the planet’ – the Color Run. The race takes place in 15 cities and towns around South Africa. Runners get doused with brightly coloured powder at various intervals during the race, one of which is sponsored by Nashua.

Together with 702, Nashua encourages employees to walk for a cause, belief or charity with the 702 Walk the Talk event. Thousands of entrants have taken enthusiastically to this annual 15 km walk, participating as families and teams of friends or colleagues.

Nashua is also the proud partner of the Isimangaliso Mountain Bike 4-Day Race. This 260 km race allows mountain bikers access to areas within UNESCO World Heritage site, Isimangaliso Wetland Park, situated on the east coast of KwaZulu-Natal, almost 300 km north of Durban.

Beyond bringing more visitors to the park, this race promotes physical activity and raises funds for rare and endangered wildlife species through the sport. This year saw unprecedented attendance at the event, with international participants taking part.

An early start to getting active
Encouraging physical activity from a young age can result in sport-loving, active adults. For this reason, Nashua franchises proudly sponsor school rugby across the country, helping young players excel and have fun with the right kit and equipment. These sponsorships are community focused and based on the unique needs of each school.

For many years, Nashua sponsored Gauteng-based cricket team, the Unlimited Titans. This year, Nashua worked with the team to bring the Art of Fast Bowling project to fruition.

“We launched the search for SA’s next great fast bowler, while drumming up excitement for cricket across the country’s Northern provinces through test clinics. The response to the initiative has been fantastic,” says Nashua Chief Human Resources Officer, Lindelwe Kunene.

“Nashua is deeply committed to keeping local sport thriving and growing through powerful partnerships. We challenge our employees and all South Africans to get active and enjoy the great outdoors,” concludes Kunene.