With Voice Over Internet Protocol (VoIP) technology, conventional telephone services are able to operate via your internet connection, enabling you to make calls from computers, VoIP phones and other data-driven devices. VoIP has become a prevalent means for businesses to communicate with their clients using internet internet connectivity.
VoIP’s popularity is due to a number of reasons. Firstly, it’s suitable for businesses of various sizes and can be easy to customise as a result. VoIP is also very quick and easy to install when compared, for example, to an Integrated Services Digital Network (ISDN), and you can also easily make changes to your VoIP system. Going industry-specific, VoIP can be particularly beneficial for marketers, for numerous reasons. Here are four of them.
Expansion with little expense
With VoIP, businesses are able to use a toll-free number at very little cost. With just one toll-free number you can make your company accessible to as many people as possible, thereby expanding your online presence and making it easier for you to communicate with a large customer base.
It can help boost conversions
Unlike emails, which could go unread or end up in somebody’s spam folder, VoIP offers you an opportunity to interact with customers in a manner that’s both direct and personal, thereby allowing you to cultivate a closer relationship with them. With a phone call, you can get a quicker response rate and you have the chance to turn a prospective customer into a paying customer in one go.
Like normal landlines, VoIP makes interaction with your business extremely easy and convenient for your customers. They don’t need to go on a hunt for your company number and then take note of it for future reference. All they have to do is click on a button. Click-to-call is a massive benefit for any marketer. Darrell Lopes elaborates on this point at Telecom Reseller, explaining how marketers ideally want to take away as many steps as they possibly can in order to achieve a conversion. VoIP helps you do just that, removing barriers and enhancing customer experience.
Click-to-call isn’t the only reason VoIP and everyday landlines can increase customer satisfaction. Its additional benefits include automated attendants, which enable callers to be automatically transferred to an extension without having to deal with an operator, and efficient queue management, which ensures customers aren’t put on hold. Benefits such as these can leave a good first impression, and could influence the decisions prospective customers will make regarding your business.
VoIP does, however, have a particular advantage over landlines. Sam O’Brien at MarTech Series explains that wireless internet solutions such as WiFi have become so prevalent that landlines are quickly becoming obsolete. He notes that, “as long as there is a steady internet connection, VoIP is much more reliable than landline telephones, which are prone to sudden disconnections.” Therefore, with VoIP, you have a better chance of seamless communication with your clients and customers, a vice versa.
You can measure your success easily
Marketers can easily track the success of their campaigns with VoIP and measure the effectiveness of their phone calls in converting callers into customers. VoIP can actually strengthen your marketing efforts by giving you credible data for your campaign. O’Brien notes that “by creating different numbers for different campaigns, you can easily measure which adverts are most successful by tracking the amount of calls to each number – and seeing how many of these calls lead to sales.” Once you’ve collated and analysed your campaign data, you’ll know what parts of your strategy are effective and what needs to be changed.
VoIP can prove particularly beneficial for your marketing goals. Its overall efficiency can lead to positive first impressions, and it can also be effective in boosting conversions. Added to that, marketers can track the success of their campaigns very easily with this tool. VoIP is clearly designed to make everyone happy.