Every new technology brings great opportunities, and it’s no different for the print shop. With customers becoming more demanding about the quality of the product and the service they receive, advanced features in today’s commercial printers can be an effective way to make your print shop more productive and profitable.  

By leveraging the latest innovations in commercial printers, not only do you change the way you cater to your customers’ needs, you will position yourself as a trustworthy service provider they will likely return to in the future. And when you keep the printing experience consistently good for customers, they might even tell others how satisfied they were with the service they received. 

The best way to do this is, of course, by taking advantage of high-end print technology.

We’ve done a roundup for you of the following commercial printing features that have drastically changed print shop operations:

1. Get colours exactly right
2. Quicker turnarounds
3. Expand your service offering
4. Ensure consistency and quality

Get colours exactly right

It’s really frustrating putting much time and effort into designing a digital document only to discover that your printer delivered the wrong colour output. With older production equipment, achieving true colour consistency was often a challenge. But now, with advanced colour technology fitted into the latest commercial production printers, you can get your colours in print to match what appears on screen. This capability saves time, boosts throughput performance, and gets more jobs done. 

Quicker turnarounds 

There are times for every print shop when an urgent job comes in and must be squeezed into the work schedule. Let’s suppose your client has a trade show coming up and they need to have a stack of brochures printed by tomorrow. What’s more, the brochures need to be printed on glossy coated paper.

When older technology was used, this type of printing job needed to run more slowly to avoid misfeeds and paper jams. 

In comparison, modern commercial printers offer broad support for specialty stocks and heavier weight, so that files can be printed out immediately. So, no more embarrassing delays in delivering print work to clients.

Expand your service offerings

So your print shop started out printing business cards and flyers. But your customers now expect a lot more from your business than they did in the past. They are looking for a print shop that can offer them a wide range of services under one roof. The cutting-edge technology in production printers gives you the productivity, flexibility, and scalability to expand your services beyond the basics and print complex brochures, menus, booklets, presentation folders and more. The sheer variety gives your print business the competitive edge and opportunity to increase sales revenue.

Ensure consistency and quality 

Consistency is key to customer satisfaction. If your customers were happy after their first encounter with your print business, they expect the same level of quality when they return. Today’s production printers eliminate the need to set up the same print jobs from scratch. Their ability to keep a workflow’s colour, alignment, and front-to-back registration on file means that you can initiate print jobs with the push of a button and have the peace of mind that you’ll end up with consistent quality every time.

• RELATED POST: A guide to starting a T-shirt printing business

Final takeaway

Running a print shop requires you to provide a service that’s speedy, agile and efficient. And relying on older print technology won’t cut it anymore. You might not think that your print business has access to the kinds of technology that will streamline operations, but the truth is, there’s a scalable solution just a few clicks away. Have a look at Nashua’s commercial print solutions for print shops that can help your print business achieve growth and success.