How VoIP can help you drive more sales

There are numerous effective technologies you should be harnessing in order to ensure success for your company. VoIP is one of them. It’s a telecommunications tool that allows you to make phone calls over an internet connection using VoIP phones or data-driven devices such as laptops and smartphones. It’s a quick, robust and reliable technology, and it won’t only benefit the way you communicate with clients and customers. VoIP can also help your sales team in the following ways, all of which we’ll elaborate on in this article:

• Creating new sales opportunities
• Increasing sales with existing customers
• Shortened service interaction
• Sales performance evaluation
• Less missed calls

Creating new sales opportunities

Visitors to a website are more likely to contact a company if that site features a ‘click-to-call’ widget, which is precisely what a VoIP system can offer. With a ‘click-to-call’ feature, visitors can immediately get in touch with your sales team, giving its members greater opportunity to upsell your company’s products to more people. 

Increasing sales with existing customers

Customer insights and experience are crucial to driving a sale, since the former can improve the likelihood of the latter. Luckily, the call analytics feature built into VoIP systems will enable you to retain customer conversation records. This means that your sales representatives can gather first-hand customer information from previous calls and then use this information in a way that will improve customer experience and hopefully close a sale.

• READ MORE: Five industries that’ll benefit from the use of VoIP

Shortened service interaction

A major frustration for most callers is being kept on hold and waiting to get through to a sales representative. This type of inconvenience can dissuade people from investing in your product or service. A VoIP phone system can help your company get around this annoyance. It’s call rerouting feature will ensure that every caller is attended to. As a result, there’s an increased chance that prospective customers will turn into paying customers when phoning your company.

Sales performance evaluation

It’s important for a sales team to be told exactly how they’re performing so that areas of improvement can be found. VoIP systems provide call logs that can be used to analyse information such as call times, the rate at which calls are missed, and other key performance indicators that will inform both the performance of the sales team as a whole and its individual members. Don’t forget that call recording or real-time call monitoring can also be harnessed by sales managers so that they can instruct sales team newcomers on how to interact with customers. This will boost the performance of those newcomers.

Less missed calls

Thanks to VoIP, it’s unlikely that a sales representative will miss a call when they’re not at their desk. This is because VoIP enables people to make and receive calls from any device. So, no matter where a representative is, there won’t be a missed opportunity for them to make a sale. Plus, if a sales representative cannot take a call, it will automatically be rerouted to the next available representative.

The quality of your sales team’s performance is bound to improve with an effective VoIP system in place. It’s various features, from ‘click-to-call’ to ‘call rerouting’ will make it easier for customers to  interact with your sales team, thereby increasing the chance of more sales being made. It’s also beneficial for the sales team members, as they can use call recording and call monitoring to assess their own performance and better it in order to make a sale.