Video analytics has become a standard feature in surveillance devices and solutions. These computer algorithms can provide even more detail on the activities taking place in locations monitored by a video security system. New developments in video analytics are offering security companies new ways to apply surveillance technology beyond traditional security, making it one of the latest and invaluable assets for business intelligence. Here are five video analytics functions that are integrated into today’s most advanced surveillance cameras that businesses can invest in to improve overall security.

People counting

This algorithm literally takes count of the number of people entering or exiting a specific location. Everything is based on real-time data, so in the case where an entry point is bombarded by a large number of people in a very short space of time, an alert can immediately be sent to security officers to regulate the situation immediately. People counting is increasingly being used in venues that take a large number of people, to better manage entry and exit points.

Facial recognition

Facial recognition provides security personnel with the unique ability to identify individuals in real time by cross referencing unique features against several private and public databases of identified individuals. Through facial recognition you can easily identify wanted criminals as they are entering a building.

Occupancy estimation

Through occupancy estimation you can determine how many people are present in your building, at any time of the day. Whether it’s an office building, or a retail store, the data can make it easy for managers to determine business hours, optimize the use of available space, or even control the lighting and temperature at different times of the day. Another benefit of occupancy estimation is that in case of an emergency, security can use the data to determine the most appropriate way to handle the situation.

Tripwire or intrusion detection

This technology is like a virtual fence which can detect when intruders are trying to climb over a physical fence at facilities with huge perimeters, such as office parks. Security personnel can instantly be alerted in real time if anything crosses a virtual line, such as a boundary wall. They can then verify the response team immediately. In addition, digitally connected fencing can help reduce false alarms and the costs associated with them, saving you money.

Motion detection

A vital part of a video surveillance program. Motion detection makes it possible for security officers to set up a location of any shape and size, where they can monitor if people enter or come too close to that area. Any movement in that area will be followed by an alert and every other motion outside of that zone will be ignored. The technology is of great value in buildings such as a hospital or school, where security officers can be alerted if someone is getting too close to a private room where only specific people are allowed to enter.

Video analytics is readily available and a powerful surveillance tool for company security to detect and remove potential threats. Investing in video surveillance with video analytics can give businesses, including schools and hospitals, an increasing accuracy and consistency in solving surveillance challenges.