If you’re looking to produce large volumes of print media, you’re faced with two options: You can either let a third-party supplier handle the print production on your behalf or you can do the work within your company.
Many medium and large enterprises that do marketing and sales printing prefer to outsource. This is mainly to reduce costs and a lack of print equipment and skills in their company. However, the technology advancements in recent years has introduced affordable and user-friendly solutions that enable them to print professional quality materials of all shapes and sizes.
Here’s a look at some of the rewards of managing print production in-house, and why we think it’s time you should invest in a commercial digital printer for your business.
Control over the production process
In-house printing allows you to be involved in every-step of the production process. This puts you in a position to quickly take action when needed. For example, you may decide that a specific font, colour, and graphics look better than the ones initially agreed upon. Because printing happens right there and then in your business, items can be flexibly added or removed without having to go through another company.
Continuously enforcing quality
Monitoring and managing printing production yourself allows you to maintain consistent quality. You can ensure that the printing end-results do not deviate from standards and that the branding and messaging are on-point. Keeping an eye on printing processes also enables you to spot errors and fix them instantly to improve the quality of the print-outs.
Flexibility to adapt
As expectations continuously evolve, the need for printing flexibility is greater than ever. If a project requires more printouts, you have easy access to a commercial printer to meet the demand. You can print what you need, when you need it, without ever having to worry about too many or too little printed media. With in-house printing, you can also create drafts, mockups, and samples to help you get an idea of what final prints can look like.
Track the total cost required for print production
When you outsource your print production, you might have no idea what it costs to produce the materials. Remember that outsourcing companies need to make money, and might just end up overcharging you. With direct oversight of your printing operation, you can easily monitor spending, reduce printing waste, and remain within budget.
Faster turnaround times
In the world of business, meeting deadlines is essential. An outsourcing partner may work on multiple projects at a time, and when you consider the back-and-forth communication that goes on all the time between your company and the service provider, you may face longer turnaround times. When you DIY your printing, you can appoint a dedicated team who is more likely to meet your printing demands much faster.
Printer cyber attacks happen more often than you think, and the risk is even bigger when you involve a new business partner whose network may not be secure. Printing on-site gives you greater control over your print security measures so that you don’t have to worry about company data falling into the wrong hands.
Keeping your print production in-house provides a variety of benefits, even more so when you invest in the right technology. Regardless of printing type or volume, a production printer is designed to boost efficiency so that you can get more work done with less stress and resources. Our commercial printers offer your medium or large enterprise the latest printing features with the reliability and performance you need to meet your demands.