Nashua participation at Johannesburg Africa Print expo set to reaffirm its production printing success

| 17 August 2012

Having made a considerable impression on the printing production market in recent times, Nashua Limited is set to entrench its leadership role in this market even further at the Africa Print Expo in Johannesburg, taking place from 22 to 24 August at the Sandton Convention Centre.

This follows Nashua’s highly successful involvement at the Cape Town and Durban legs of Africa Print Expo, whereby the company won the awards for Best Exhibition Stand (Large Category) at both events.

Nashua’s Marketing Director, David Hallas notes that the company expects to encounter similar success at the Johannesburg leg of the Africa Print Expo.

“Nashua is poised to become a market leader in production printing, as we have the necessary solutions and expertise to ensure that our customers have access to top of the range products and specialised software that will add consistent value to their printing solutions.

“As we have already demonstrated these capabilities at the Africa Print Expos in Cape Town and Durban, we are confident that our production printing display in Johannesburg will be similarly well received by the printing industry. Subsequently, this will reaffirm our solid position, and provide us with a platform to increase our visibility in this industry and expand on our market share even further.”

At the Johannesburg expo, Nashua will display a wide range of solutions from its impressive production printing stable, including the PROC 651EX colour device, and PRO 1357 EX. Both of these printers are bolstered with top of the range technology, while the latter device is designed to effortlessly execute high volume print orders more efficiently.

Visitors at Nashua’s stand will also be able to witness the impressive solutions first-hand, as the company will be providing a live demonstration of its variable data printing processes, as well as its range of Planet Press and Doc Form software.

Since Nashua decided to focus intently on the production printing market, with a R1.8 million investment into the expansion of this portfolio, it has encountered great success. It has successfully penetrated a host of vertical markets, including government, education, insurance, print rooms, copy shops, financial, and corporate.

Hallas concludes that Nashua’s production printing solutions ultimately heighten efficiency and cost savings.

“Nashua’s considerable experience and expertise in production printing is unmatched, as we are able offer our customers a customised finance solution that can cater for any business or production printing environment. Ultimately, this means that we have the necessary resources to ensure that our customers are able to save costs, minimise downtime, and optimise production printing value.”

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