Nashua Limited’s participation at the 2012 Africa Print Expo in Cape Town on July 20^th and 21^st is set to accelerate the company’s strategic shift into the production printing market, notes its Marketing Director, David Hallas.

“Nashua maintains that the Africa Print Expos across the country are the ideal events to highlight our services and offerings to the print production market. After our successful participation at the Durban expo, our involvement in Africa Print Cape Town will further demonstrate to our clients and competitors that we are serious about production printing and that we have the software, expertise and equipment to back up our commitment in this regard.”

Nashua offers a dedicated production printing division comprising solutions engineers that work to define, build, implement and support superior production solutions. These production printing experts will be on hand at Nashua’s stand to answer a range of software and hardware questions.

Hallas adds that the Africa Print Expo will allow Nashua to demonstrate how the company can meet the demands of its production printing and publishing customers through its portfolio of proven, and evolving monochrome and color products, as well as best-in-class alliance partners.

The company will be showcasing its colour digital press, the PROC 651EX, as well as its mono digital press, the PRO 1357EX, with various software offerings at the show. The colour press is Forgra certified and the mono press won the Bertl award in 2011 for the best monochrome print production series. The company will also be demonstrating Docform and various other software solutions.

He concludes that Nashua is confident of long term success in the production printing market.

“Nashua is the leading distributor of digital office automation equipment and document output solutions in South Africa, having retained the number one market share in the country for over 25 years.  Based on figures for the first quarter of 2012, we are primed to achieve similar results in production printing, and are already ahead of traditional leaders in this market.”