Nashua stamps its mark on production printing market with impressive performance at 2012 Africa Print expos
Nashua Limited’s renewed focus in the production printing market in 2012 has resulted in the company making a considerable impression at the three Africa Print Expos this year.
Following recent wins for Best Exhibition stand (Large Category) at the Africa Print Expos in Durban and Cape Town, Nashua was recently announced as the runner up in this category at the Johannesburg leg of the Expo. The Africa Print Expos are the largest digital and commercial print expos in Africa.
Nashua’s Marketing Director David Hallas notes that the company’s impressive performance at this year’s expos is indicative of its commitment to excellence in the production printing market.
“Nashua is very proud of our recent recognition at the Johannesburg Africa Print expo, as along with the two awards we received at the Durban and Cape Town legs of the expo; it undeniably demonstrates that we are a strong contender in the production printing market.
“Most importantly, it provides further credence that we have the necessary solutions and expertise to provide our customers with top of the range products and specialised software that will add consistent value to their printing solutions.”
Nashua has encountered great success in the production printing market in 2012, having successfully penetrated a host of vertical markets, including government, education, insurance, print room environments, copy shops, financial, and corporate. It has also demonstrated best practice, having recently gained associate membership to the Printing Industries Federation of South Africa’s (PIFSA) newly launched brand, Printing SA (PSA).
Hallas concludes that Nashua’s recent success in production printing is a good base for its future aspirations in the market.
“Nashua’s performance this year in the production printing market this year has truly exceeded all expectations, and we have certainly made the impact that we desired in this sector. Moving forward, we intend to utilise this favourable reception to deliver further value to this market, by offering our clients customised end-to-end solutions that save costs, minimise downtime, and optimise their production printing value.”