Our time to inspire greatness by rewriting the future has come!
Embark on a journey to sporting greatness with Nashua, where every ascent to glory and the creation of legendary eras on the athletic summit commences with the opportunity to shine. We are thrilled to unveil a significant milestone in our sports sponsorship legacy – on April 22, 2021, Nashua proudly assumed the role of the founding sponsor and enablement partner for the SuperSport Schools program. This marks the official commencement of a groundbreaking partnership aimed at harnessing the power of technology to open fresh avenues and reveal the boundless potential of our future sports luminaries.
Nashua's Commitment to Sports
Then, Now & Tomorrow
We have a long, storied history of involvement in South African sports. From pioneering sponsorship deals with championship-winning teams to ever-green grassroots programmes that unleash the potential of young sportspeople from all walks of life.
Sponsorship on ground-breaking levels is in our DNA. From being the first jersey sponsor in South African rugby and having fruitful partnerships with the Currie Cup, to helping launch the careers of SA sporting titans, such as former World No. 1 golfer Ernie Els and former WBA champion Brian Mitchell, Nashua has shown support for homegrown talent to excel on the world stage.
But it’s not just about the biggest stars. We also want to give undiscovered brilliance a platform to shine. Nashua has always championed initiatives to uplift communities and recognises the importance of schools to social enrichment.
More recently, we have led the Nashua Rugby Skills Project and partnered with other businesses in sponsoring the Art of Fast Bowling initiative to give many up-and-coming sports stars their launchpad to pursue sporting excellence.
The SuperSport Schools Programme
Powered by Nashua
These are exciting times to push the envelope of possibility. That’s why Nashua is delighted to be pioneering the next generation of sports technology with YOU and SuperSport.
The programme marks an opportunity to make South African school sports the most entertaining sports story on the continent by combining next-level camera technology with the power of connectivity. We live in a time when we can choose a player to watch in a game and document their journey from school team to national team.
With the SuperSport Schools programme, we will be able to find the next Lukhanyo Am or Bongiwe Msomi before they make it big – and enable their raw talent to be nurtured and developed.
The primary purposes of the programme are to:
- Add prestige to school sports while advancing cutting edge technology
- Develop valuable relationships between schools and our Nashua family Give young players better development opportunities by enhancing their visibility
The vision is to make sure no talent is left unseen.
Make sure you don’t miss it!
Experience the captivating unveiling of the SuperSport Schools program’s official channel, driven by Nashua, showcased in the attached promotional video.
Be sure to keep an eye out for it, as well as other upcoming videos, social media posts and communications from Nashua.
Please do proudly share it amongst your family, friends, colleagues and customers, and join in the exciting times that lie ahead in our partnership with SuperSport and schools across the country.
Great work will be done – with some already in motion, as some of our franchises have already begun supplying and installing camera equipment at selected schools.
We look ahead to the realisation and success of this programme with great pride and excitement as ONE NASHUA, celebrating this momentous occasion.
We look ahead to the realisation and success of this programme with great pride and excitement as ONE NASHUA, celebrating this momentous occasion together with an official virtual launch event, planned for May.
Details to follow.